StrategyComing soon· 12 min read
The hook taxonomy: 12 patterns that drive 90% of viral video opens
After analyzing 50,000+ viral reels, we identified twelve repeatable hook patterns. Here's how to use them — and when to break them.
Field notes
What we're learning, in public.
Notes on content strategy, pattern recognition, and what actually drives engagement — written by the team building IntentOS.
Launching in May 2026
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Case studyComing soon· 8 min read
How a 3-person DTC brand 10x'd their content output with IntentOS
Inside the playbook of a DTC team that went from posting twice a week to publishing twice daily — with the same headcount.
ProductComing soon· 15 min read
Behind the scenes: how IntentOS analyzes 1,000 videos in under 4 minutes
A technical deep-dive into the pipeline architecture: concurrent scraping, parallel AI calls, and the caching layer that makes it all work.
StrategyComing soon· 6 min read
Why your competitor research has been backwards (and how to fix it)
Most teams research competitors after they post. The teams that win research before they post — and use the data as a creative input.
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