StrategyComing soon· 12 min read
The hook taxonomy: 12 patterns that drive 90% of viral video opens
After analyzing 50,000+ viral reels, we identified twelve repeatable hook patterns. Here's how to use them, and when to break them.
Field notes
What we're learning, in public.
Notes on content strategy, pattern recognition, and what actually drives engagement, written by the team building IntentOS.
Launching in May 2026
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Case studyComing soon· 8 min read
How a 3-person DTC brand 10x'd their content output with IntentOS
Inside the playbook of a DTC team that went from posting twice a week to publishing twice daily, with the same headcount.
ProductComing soon· 15 min read
Behind the scenes: how IntentOS analyzes 1,000 videos in under 4 minutes
A technical deep-dive into the pipeline architecture: concurrent scraping, parallel AI calls, and the caching layer that makes it all work.
StrategyComing soon· 6 min read
Why your competitor research has been backwards (and how to fix it)
Most teams research competitors after they post. The teams that win research before they post, and use the data as a creative input.
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