Spot wasted spend, act within your limits
A daily audit reads your Meta ad account and flags what wastes money. Fixes wait in a queue, and nothing acts outside the limits you set.
A daily audit with 13 checks
Spend without sales, placement waste, creative fatigue, learning limited, audience overlap, funnel ratio, new versus returning, attribution split, winning angle and format, pixel health, high CPM, CPA over target and wrong audience. Every check reads the numbers Meta returns, nothing else.
- A score from 0 to 100 and the wasted spend behind it
- Read only access to your ad account
- A check Meta has no data for says so instead of guessing
A queue of fixes
Suggested fixes, such as pausing an ad or changing a budget, become actions in a queue with the reason and the confidence behind them. Approve, deny or undo each one.
- Ad changes wait for your approval by default
- Choose auto, queue or off per action type
- Every applied action stores how to undo it
€96 spent, no sales in 7 days · confidence 0.78Queued
CPA 31% under targetQueued
Limits before autonomy
Set a daily spend cap, the largest budget change in percent and the number of actions per day. Every action is checked against them before it applies, whether you approved it or it ran on its own.
- Defaults: 50 per day, 20 percent, 25 actions
- Setup in three decisions or fewer, the rest is prefilled
- Live ad changes switch on once Meta approves ad management access
Questions and answers
No. The audit only reads with your ads read permission. Changes only happen through actions in the queue.
Ad actions are prepared and stored with the exact request they would send. Live changes switch on once Meta approves our ad management access, and even then they wait for your approval by default.
Failing checks subtract points by severity (15, 8 or 3, at most 70), and wasted spend subtracts up to 30 more by its share of total spend. Checks Meta has no data for subtract nothing.
A daily spend cap, the largest budget change in percent and a maximum number of actions per day. They apply to every action, automatic or approved.
Yes. Every applied action stores what it changed and how to revert it, and the queue has an undo for each one.
Related
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