Know which competitor ads win, and why
Capture ads from the Meta Ad Library into one place, track the brands you care about, and read every ad by format, hook and angle.
Capture from anywhere in the Ad Library
Add a competitor by Facebook Page URL, Page ID, Ad Library URL or keyword. The capture runs in your own browser session through the Chrome extension, so you see what you would see yourself.
- Tracked brands are captured again every 1, 3 or 7 days
- Each run shows how many ads started and how many stopped
- Duplicates are merged by Library ID
Read every ad the same way
Each ad is scored for hook strength, clarity, urgency, specificity, native feel and pacing, and tagged with its hook type, angle, emotional trigger, offer and awareness stage. The same questions every time, so ads compare cleanly.
- Flags for product in the first 3 seconds, social proof, price, guarantee and captions
- Days running shows staying power, the clearest sign an ad pays
- Advertisers view with every brand you captured
A format library for what actually runs
Ads are sorted into 26 built in formats, such as before and after, founder story or problem and solution, and you can add your own. Save ads into folders and boards and pull them into a brief later.
- Folders for saved ads and for boards
- Every format in English and German
- Search and filter saved ads by format, tag and text
Watch an ad for new variations
Watch a saved ad and Intentos checks the advertiser every day. When the brand launches a new variation of that creative, you see it, with an optional email.
- Variations matched by copy similarity
- Up to 25 active watches
- Check now whenever you want a fresh look
Questions and answers
From the public Meta Ad Library. The Chrome extension reads it in your own browser session, and Radar stores what you capture in your account.
You choose every 1, 3 or 7 days per competitor. Each run records how many ads started and how many stopped since the last one.
Hook strength, clarity, urgency, specificity, native feel and pacing as scores, plus the hook type, angle, emotional trigger, offer, call to action, awareness stage and format.
Yes. The library starts with 26 formats and you can add your own. New ads are sorted into your formats as well.
Intentos checks the advertiser once a day and compares new ads with the one you watch by their copy. New variations show up in Radar, and you can turn on an email for them.
Capturing runs through the extension in your own browser. Everything you captured stays available in Radar on any device.
Related
See your own competitors in Radar today
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