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Chrome extension

See what any ad reaches, right in the Ad Library

One bar on every ad: EU and UK reach published by Meta, an estimated spend, days running, save and track.

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Chrome Web StoreIn reviewThe Chrome extension is in review in the Chrome Web Store.

Reach and estimated spend on every ad

Meta publishes EU and UK reach, countries, age and gender for ads under the Digital Services Act. The extension reads those figures and turns reach into an estimated spend with the CPM you set.

  • Total and daily estimate, clearly marked as an estimate
  • Countries, gender split and top age range per ad
  • Days running on every card
An ad in the Meta Ad Library with the Intentos bar showing reach, estimated spend and the audience by country

Find the winners on a page

Check all ads on the page at once, then sort by total spend, daily spend, reach or days running. Filter by minimum reach and hide duplicate creatives.

  • Check all, one click
  • Sort and filter in the side panel
  • Brands on the page counted with their ads
The side panel sorting ads on an Ad Library page by estimated spend

Save to folders and boards

Save an ad straight into a folder or a board in your Intentos account, or create a new folder from the menu. Download the media when you need it.

  • Saved ads appear in Radar and on your boards
  • Connect once with a revocable token
  • Your Facebook login is never read or sent
Saving an ad into a folder from its bar in the Ad Library

Track a brand from its ad

Track adds the brand to Radar, where it is captured again on your schedule. Open a brand to see its reach, its offers and its ads as cards.

  • Brand view with ad cards
  • Tracked brands marked on every page
  • Light and dark theme
The brands on an Ad Library page with their ad counts and a track button

Questions and answers

It is an estimate: the reach Meta publishes divided by 1,000 and multiplied by your CPM. Reach, countries, age and gender are Meta’s own published figures.

Meta publishes reach for ads shown in the EU and the UK. For ads that only ran elsewhere there is no reach to read, and the extension says so.

Only on Meta Ad Library pages (facebook.com/ads/library) and on the Intentos connect page. It does not read other websites or track your browsing.

Saving ads and tracking brands need a free Intentos account. You connect once with a token you can revoke at any time.

No. Your Facebook login and cookies are never read, stored or sent to Intentos. Reach is requested from the Ad Library in your own session, like the page does when you open ad details.

The extension is in review in the Chrome Web Store. Once it is listed, the link on this page takes you there.

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