A format library for Meta ads you can actually brief and generate
Every ad you capture is sorted into a named format. Every built in format comes with a spec, so a format is not only a label but a starting point for a new creative.
26 built in formats, in English and German
Annotated callouts, before and after, customer review, demo or how it works, expert or authority, founder story, green screen, list of reasons, meme, myth busting, native post, negative, offer card, pain point first, podcast clip, pro studio, problem then solution, reaction, social proof numbers, split screen, story, street interview, trend or challenge, UGC, unboxing and us versus them. Each has a name and a description in both languages.
- Built in formats are read only, your edits are stored as an override
- Add your own formats next to them
- Rename, merge or delete the ones you created
Captured ads sort themselves into formats
When Intentos reads an ad, it picks the format from your library. A name that matches nothing becomes a format of your own, so nothing is lost, and you can review it later. Filter saved ads by format to see how a competitor mixes them.
- Search and filter saved ads by format, tag and text
- Days running next to each ad shows which formats last
- Saved ads live in folders and boards
A spec for every format
Each built in format carries a prompt template with slots for product, audience, hook, offer and brand, an aspect ratio of 1:1, 4:5, 9:16 or 16:9, layout notes, the text the ad needs, and a short list of what to do and what to avoid. Edit the spec for your brand and every generation uses it.
- Format cards can be dropped on a canvas as a reference
- Works with the Creative Direction and every image model
- Your spec edits never change the built in format
Questions and answers
26, each with an English and a German name and description. You can add your own next to them.
A prompt template with slots for product, audience, hook, offer and brand, an aspect ratio, layout notes, the text slots, and do and dont lists.
Not the built in one itself. Your edits are saved as an override for your account, so the original stays as it is.
The analysis is given your format library and picks the closest names. A name that matches nothing is created as your own format so you can review it.
Yes. Names and descriptions of every built in format exist in English and German, and the page follows your language.
Related
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